MixedEnjoyment & fit
We asked: What has been hard about exploring careers after Marketing?
Read full review“Depending on your interests, business could kill your vibe frfr”
Difficulty
Moderately challenging
Average difficultyBased on 8 students across 4 schools.View review makeup
3.3/ 5
Share of students at each rating
Class-year breakdown needs more responses.It appears after at least two class years have 5 difficulty ratings each.
What makes this major demanding?
Worth it?
100% would recommend it
No specific student comments are available yet.
Students’ starting certainty
More answers are needed before showing a percentage.
MixedDifficulty & workload
Read full review“I haven’t gotten into any major courses yet but the accounting classes have been the hardest.”
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Student paths
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What you will study and do
Curriculum and careers
Marketing is a dynamic field that focuses on the strategies and techniques used to promote products and services to consumers. Students learn about market research, consumer behavior, digital marketing, and branding, equipping them with the skills to analyze market trends and develop effective marketing campaigns.
Core course themes
Principles of Marketing
This course introduces students to the fundamental concepts of marketing, including market segmentation, targeting, and positioning.
Consumer Behavior
Students learn about the psychological, cultural, and social factors that influence consumer purchasing decisions.
Digital Marketing
This course covers online marketing strategies, social media marketing, and the use of digital tools to engage consumers.
Marketing Research
Students are introduced to research methods for gathering and analyzing data to inform marketing strategies.
Brand Management
The course explores the strategies involved in building and maintaining a strong brand identity and equity.
Integrated Marketing Communications
It covers the coordination of different promotional tools and channels to deliver a consistent marketing message.
Common roles
- Marketing Coordinator
- Market Research Analyst
- Social Media Manager
- Brand Manager
- Digital Marketing Specialist
Why salary figures are not shownSalary data appears only when its source, geography, occupation mapping, and date can be verified.
Marketing by school
Scores account for sample sizePreparing school differences…
New York University5 reviews
- Career outlook
- 3.5
- Enjoyment
- 3.5
- Recommend
- 100%
Emory University1 review
- Career outlook
- 3.4
- Enjoyment
- 3.6
- Recommend
- 100%
San Diego State University1 review
- Career outlook
- 3.6
- Enjoyment
- 3.8
- Recommend
- 100%
Texas A & M University-College Station1 review
- Career outlook
- 3.5
- Enjoyment
- 3.7
- Recommend
- 100%
Community
Big questions in Marketing
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Student reviews
Courses & teachingPositive
What kinds of writing or analysis have you done in Marketing? An assignment you remember is a good place to start.
In multiple marketing classes I had to develop go-to-market projects, product launch campaigns, as well as analyze different established campaigns.
- Still exploring careers
Courses & teachingPositive
Pursuing a major in Marketing has allowed me to learn both the qualitative and quantitative sides of business. I get to be creative, but also get to learn about the data-driven decisions behind major business decisions.
- Interested in Entrepreneurship · Business
Zoë Applebaum · SeniorMarketingCareers & next stepsPositive
What are you hoping to do after studying Marketing, and how has the major helped you explore or prepare for your options?
I’m looking to grow and expand my atelier Marie Paul Couture. In this regard I want to create luxury clothing, jewelry, and perfumes. I hope to utilize marketing so that I can expand and connect with the people utilizing my clothing and the Marie Paul philosophy to change the world.
- Interested in Entrepreneurship
Difficulty & workloadMixed
I haven’t gotten into any major courses yet but the accounting classes have been the hardest.
- Interested in Business
Advice & things to knowPositive
I would say join clubs like in the first weeks of the semester and coffee chat many people
- Still exploring careers
Advice & things to knowPositive
It’s important to start your own initiative when starting college and don’t be down when you are unable to find any jobs early in your college career. You also need to be able to be sociable and develop your skills.
- Interested in Business · Arts & media
Difficulty & workloadMixed
Marketing is typically perceived as the easiest Business concentration however, there are some aspects that make it on par with others, such as when looking at marketing analytics.
Enjoyment & fitMixed
What has been hard about exploring careers after Marketing?
Depending on your interests, business could kill your vibe frfr
- Interested in Business · Healthcare +4
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