Read full review“I have a strong passion for sport. Ironically, my injuries led me to work in the sports industry. If I can’t be an athlete, I want to be around athletes.”
Difficulty
Moderately challenging
3.0/ 5
Share of students at each rating
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What makes this major demanding?
Worth it?
100% would recommend it
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Student paths
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What you will study and do
Curriculum and careers
Sport Management applies business principles to the sports industry, covering areas such as marketing, event management, finance, and law as they apply to sports organizations. Students prepare for careers managing teams, facilities, events, and sports-related businesses.
Core course themes
Introduction to Sport Management
Surveys the structure and business of the sports industry.
Sport Marketing
Covers marketing strategies specific to sports teams, events, and brands.
Sport Finance
Studies the financial and economic principles of sports organizations.
Sport Law and Ethics
Examines legal and ethical issues facing sports organizations.
Event and Facility Management
Covers planning and operating sporting events and venues.
Senior Internship or Capstone
Applies sport management skills through an internship or capstone project.
Common roles
- Sports Marketing Coordinator
- Athletic Department Administrator
- Event Operations Manager
- Sports Agent (with further training)
- Facility Manager
Why salary figures are not shownSalary data appears only when its source, geography, occupation mapping, and date can be verified.
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Student reviews
I have a strong passion for sport. Ironically, my injuries led me to work in the sports industry. If I can’t be an athlete, I want to be around athletes.
Switched from Real Estate Development
- Interested in Business · Entrepreneurship +1
- Unsure about grad school
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